Los Angeles
Los Angeles


Event Listing - Marketing, Technology
Mon Jul 20

BRANDING TECHNOLOGY

Successful Brand Strategy, An Interactive Seminar Series


Tel. 213.626.0660
Email BRANDING TECHNOLOGY
Website
$20 - $30
Tickets
Box Office: 213. 626. 0660

Location
Date and Time
Skirball Cultural Center
2701 N Sepulveda Blvd
Los Angeles, CA 90049
district: West LA & Beaches

Mon Jul 20 (7:00-10:00pm)

Description
Technologists are the toughest consumers. They think they care more about the mechanical details of a product than the brand that brought it to them. They blog 10 times more about what they hate than what they love. But, without question, they're voracious consumers - keeping their phones, PDAs, hardware, software, entertainment systems and gaming consoles as up to date as possible. Whether they admit it or not, brands matter more to them than almost anyone. They wait in line for days, pay top dollar for "first rights" to the latest goods and wear their brands like badges of honor. Don't believe us? Do a Google image search of the word "tattoo" + any technology brand... Apple, Linux, HALO, Nintendo... even Google. Again, the right brand matters to these folks more than anything. We'll discuss how to research, design and build a brand strategy in the crazy, crazy world of technology.